Congress of Aboriginal Peoples

A launch film for the Congress of Aboriginal Peoples’ Reconciliation Toolkit, a practical guide that helps Canadian businesses build meaningful economic relationships with Indigenous communities.


Client

Congress of Aboriginal Peoples

Industry

Non-Profit Organization

Type

Explainer, Branded

Platform

Web & Social Media

Audience

Business Leaders, Entrepreneurs

About this project

The Congress of Aboriginal Peoples partnered with Double Barrel to introduce the Reconciliation Toolkit for Business Leaders, a resource built to help small and medium-sized enterprises put reconciliation into practice.

The film highlights Canada’s Indigenous economy (over 50,000 Indigenous-owned businesses contributing $30 billion annually) and lays out the toolkit’s four main pillars: reflection and learning, leading transformation, inclusive workplaces, and outreach and engagement.

Grounded in the idea of two-eyed seeing, it invites business owners to value Indigenous and non-Indigenous perspectives together as a path to shared prosperity, positioning the toolkit as a roadmap for meaningful, lasting change.

Congress of Aboriginal Peoples Transcript

Indigenous businesses are on the rise. Sparking a new era of innovation, creativity and community-focused growth, this dynamic sector, younger and more inventive, is not just shaping the future of our economy, they're poised to redefine it. Introducing the Reconciliation Toolkit for Business Leaders, a groundbreaking initiative by the Congress of Aboriginal Peoples, symbolizing a pivotal stride towards economic and social equality for business owners across Canada and beyond.

More than a collection of resources, it's a catalyst for transformative change. Designed with small and medium-sized enterprise in mind, the guide offers practical, actionable strategies to weave reconciliation into the fabric of your business operations, providing a flexible and comprehensive path towards greater understanding and engagement. With over 50,000 Indigenous-owned businesses, contributing $30 billion annually to our economy, and representing the youngest and fastest-growing demographic in Canada, Indigenous peoples are integral to our country's future prosperity.

Structured around four pillars, reflection and learning, leading transformation, inclusive workplaces, and outreach and engagement. Each section is designed to equip you with the skills you need to lead and engage effectively. By embracing two-eyed seeing, valuing Indigenous and non-Indigenous perspectives, we foster a business environment ripe for growth and innovation.

This balanced approach enriches your business and contributes to a larger narrative of unity and shared success. Engaging with Canada's Indigenous businesses opens unparalleled opportunities for innovation and market expansion. It's your chance to be at the forefront of a movement where business success and societal progress go hand in hand.

The Reconciliation Toolkit is more than a resource. It's a roadmap for meaningful change. Download it today and take the first step towards building a more prosperous future for your business and a more inclusive and equitable Canada.

Congress of Aboriginal Peoples
Congress of Aboriginal Peoples

Explore our Work