Double Barrel Studios was engaged by Design de Plume and TD Bank’s Indigenous Banking division to create a suite of bilingual multimedia assets for a national campaign highlighting TD’s support for Indigenous communities across Canada.
This campaign was anchored by a compelling overview video grounded in authenticity and heart. Through interviews and on-location footage, the video showcased TD’s tangible efforts — from access to capital and scholarships, to landmark partnerships such as the Tsuut’ina Buffalo Run branch in Alberta.
To reach younger and more digitally native audiences, we created a high-impact TikTok/Instagram Reel-style video celebrating the Tsuut’ina branch — the first fully Indigenous-staffed TD location in Canada. This piece combined vibrant visuals, dynamic editing, and messaging in both Tsuut’ina and English, reflecting the Nation’s pride and presence.
We also developed radio spots in both English and French, written and produced with cultural sensitivity and broadcast standards in mind, and arranged branded photography for use across TD’s internal and public platforms. These stills captured Indigenous team members in a dignified, visually cohesive style aligned with TD’s brand guidelines.
This campaign required careful coordination across multiple production formats, languages, and stakeholder groups — including TD corporate, Indigenous community partners and leaders. We brought a flexible, respectful approach grounded in cultural awareness and production excellence, ensuring every deliverable honoured the voices and values of the communities represented.
