Breastfeeding Awareness Campaign PSA

An awareness-raising PSA for Hamilton Public Health that pulled out all the creative stops, starring Canadian comedy talent including Deborah Kimmett, Diana Frances, Lisa Merchant and Deborah Jarvis. It screened in theatres across the greater Hamilton area, proof that humour gets results.


Client

Hamilton Public Health Department

Industry

Healthcare

Type

Commercial

Platform

Web & Social Media, Broadcast

Audience

Expectant parents, General public

About this project

Every once and a while a project comes along that allows us to pull out all the creative stops. This awareness-raising piece we produced for Hamilton Public Health starred some amazing Canadian comedy talent – Deborah Kimmett Diana Frances Lisa Merchant & Deborah Jarvis  and screened in theatres across the greater Hamilton area. Proof that tickling the funny bone produces fantastic results!

Commercial | "Grandma's First Time" | Client: Hamilton Public Health Transcript

Take two. Hi, Barbara. Hi. Just grab a seat, make yourself comfortable, we'll just ask you a few questions. This is a jazzy place. Do you remember your first time? Doesn't everyone remember their first time? Of course I remember my first time. I was not very good. I had no clue what to do. It took us a while to get comfortable.

I could have done without all his crying, I'll tell you that. Was it awkward? Well, it was awkward at first. Once I figured out how to do it properly, it made me feel… Like a success. Like a woman. Like every two hours? I did it. You can do it. Now, honey, let's talk about your first time. Transcription by ESO. Translation by —

Commercial | "Grandma's First Time" | Client: Hamilton Public Health
Commercial | "Grandma's First Time" | Client: Hamilton Public Health

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