City of Toronto: Climate Strategy

Facing climate change and rapid growth, Toronto aims for net zero emissions by 2040. Double Barrel supported this vision with a public awareness video, highlighting strategies and public actions to cut emissions. Filmed across Toronto and enhanced with engaging animations, this piece boosts the city’s sustainability outreach.


Client

City of Toronto

Industry

Public Sector

Type

Explainer, Social Media, Commercial

Platform

Web & Social Media

Audience

General Public, City of Toronto

About this project

Facing the challenges of rapid population growth and climate change, Toronto has embarked on an ambitious journey to achieve net zero greenhouse gas emissions by 2040. As a vibrant, world-class city, Toronto’s commitment to sustainability is crucial for its continued growth and health.

To support this mission, Double Barrel crafted a public awareness piece for the City of Toronto’s community outreach efforts. Collaborating with the Environment & Climate team, we scripted a compelling storyline and interviewed thought leaders, highlighting the city’s strategic initiatives and encouraging public action to reduce emissions. Despite weathering blizzards, our team filmed across Toronto, creating engaging animated sequences and graphics that align with the city’s branding while adding entertainment value.

At Double Barrel, we’re passionate about promoting campaigns that foster cleaner, more sustainable communities. This piece, part of Toronto’s EV Strategy website, has been adapted with closed captioning and formatted into 30-second vertical clips for sharing on Instagram Reels, Twitter, and Facebook, ensuring wide accessibility and engagement. Have a story that can inspire a greener future in your community? Reach out to us! We’re eager to help amplify your message.

#ElectricVehicles #Sustainability #CleanEnergy #municipality #publicawareness #psa #the6ix #toronto #torontolife

City of Toronto – EV Strategy Awareness Transcript

Toronto is a vibrant world-class City with one of the fastest growing populations in North America. But that same growth brings challenges and one of the most pressing is climate change. In Toronto, most of our greenhouse gas emissions come from burning fossil fuels to heat our homes or power. Our vehicles Motor Vehicles are the largest source of local Air Pollution, which we all know has adverse effects on human health.

City of Toronto we've set the ambitious Target of getting to Net Zero greenhouse gas emissions by 2040 achieving our transform to Net Zero vision will result in a low-carbon city where everyone has access to Affordable transportation and quality housing clean air and healthier communities. To combat climate change really it is going to take some changes in how people live but they're not necessarily drastic changes as it relates to transportation. We have two key goals.

The first is that 30% of the vehicles on our roads are electric. The second is that 75% of trips under five kilometers are the transit walking or cycling. To help reach our climate goals. We need to reduce trips by car by switching to walking cycling and Transit wherever possible for trips that must be taken by car switching to an electric vehicle reduces greenhouse gas emissions and air pollution a few years ago.

Maybe people were thinking, you know, is this really happening but it's happening. It's super exciting more and more Chargers every month hundreds actually being added to the grid every month. Lots of new makes and models coming out. We're gonna be at a hundred different makes and models here in Canada by the end of the year.

If you take the average driver, which is about 20,000 kilometers a year They're Gonna Save between two and $3,000 a year on fuel alone. So, you know, I really encourage people to check out what's available and see what's gonna fit into their life. Through our EV strategy. We are supporting the transition to ev's by increasing charging availability addressing cost and convenience barriers increasing public awareness and creating economic opportunities.

Well here at the city of Toronto. We're preparing for our electric future. We know that a major limitation in the uptake of electric vehicles is access to charging so through our partners in the Toronto parking authority. We're working to install 650 EV Chargers in their parking lots and on Street Chargers across the city We're also showing leadership by transitioning our own Fleet of more than 10,000 vehicles to EVs and other zero emission vehicles.

We have ambitious plans in the city of Toronto to be Net Zero by 2040 and that means we need all residents in the city of Toronto to do their part as Canada's largest municipality. Toronto has a responsibility to be a leader in the fight against climate change to lead by example in chart and ambitious course to Net Zero for more information visit our website at toronto.ca/ev.

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