City of Toronto: Climate Strategy

Facing climate change and rapid growth, Toronto aims for net zero emissions by 2040. Double Barrel supported this vision with a public awareness video, highlighting strategies and public actions to cut emissions. Filmed across Toronto and enhanced with engaging animations, this piece boosts the city’s sustainability outreach.

Target Audience:
General Public, City of Toronto
Instagram, YouTube, Twitter, Website

About This Project

Facing the challenges of rapid population growth and climate change, Toronto has embarked on an ambitious journey to achieve net zero greenhouse gas emissions by 2040. As a vibrant, world-class city, Toronto’s commitment to sustainability is crucial for its continued growth and health.

To support this mission, Double Barrel crafted a public awareness piece for the City of Toronto’s community outreach efforts. Collaborating with the Environment & Climate team, we scripted a compelling storyline and interviewed thought leaders, highlighting the city’s strategic initiatives and encouraging public action to reduce emissions. Despite weathering blizzards, our team filmed across Toronto, creating engaging animated sequences and graphics that align with the city’s branding while adding entertainment value.

At Double Barrel, we’re passionate about promoting campaigns that foster cleaner, more sustainable communities. This piece, part of Toronto’s EV Strategy website, has been adapted with closed captioning and formatted into 30-second vertical clips for sharing on Instagram Reels, Twitter, and Facebook, ensuring wide accessibility and engagement. Have a story that can inspire a greener future in your community? Reach out to us! We’re eager to help amplify your message. ???????? #ElectricVehicles #Sustainability #CleanEnergy #municipality #publicawareness #psa #the6ix #toronto #torontolife