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Commercial Trailer

For the DeGroote School of Business at McMaster, we created a cinematic trailer supporting their ‘Education With Purpose’ brand campaign. The 1:40 piece premiered at their Accolades event in Toronto, before an audience of distinguished partners and alumni.

Client

Degroote School of Business

Industry

Education

Type

Commercial

Platform

Web & Social Media, Theatrical & Streaming Services

Audience

Prior students, Future students

About this project

For the past few months, Double Barrel has been working alongside the DeGroote School of Business – McMaster University, helping them add some video to their fantastic new brand campaign, ‘Education With Purpose.’

Our resulting piece ~ this 1:40 cinematic trailer ~ premiered at their Accolades event last week in Toronto, before an audience of distinguished partners and alumni.

Shot by Tyler Tekatch, music composed by Sasha Szlafarski, script by Kitestring’s Holly Gibson, edited by Taylor Heres, audio mixing & mastering by Hive Studios, cameo by Kristel Bulthuis. Proof that it really does take a village to make something great.

Thanks everyone!

From our very first conversation, it was clear that Roz and Lee ‘got it’. They understood what we wanted and, more importantly, what we didn’t want. Overcoming significant logistical challenges and a tight timeline, the Double-Barrel team got the job done on time and to rave reviews from our stakeholders.

Colin Carmichael
Director of Communications

Commercial | Explore Your Purpose | Client: DeGroote School of Business Transcript

Purpose. It's aspiration, locked on a target. It's focus, with a plan for execution. It's found in leaders waiting to emerge. And at DeGroot, it's a prerequisite. At DeGroot, we know a thing or two about purpose. Four decades ago, we were the first co-op MBA program in Canada. Today, we carry on that proud tradition by providing industry-leading education in the heart of Canada's business corridor, the Golden Horseshoe.

Explore your purpose. Join our students and connect to real-world opportunities in digital healthcare and business, ensuring the future economy is driven by human values. Create your future. With top academic minds in the heart of Canada's business community, where the latest trends and opportunity meet: the GTA. Be a next-generation business leader.

Work within the worlds of banking, healthcare, and technology to transform society one sector at a time. Join our thousands of alumni who've brought their aspirations to business school and left with the knowledge to drive society forward. Purpose is not a subject we teach. It lives in our students, professors, and alumni.

Because at DeGroot, purpose is how we do business. And how we do business transforms the world. DeGroot School of Business. Education with purpose. For more information, visit www.fema.org

Commercial | Explore Your Purpose | Client: DeGroote School of Business
Commercial | Explore Your Purpose | Client: DeGroote School of Business

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