Event Sizzle Reel

A sizzle reel for the McMaster Institute for Music and the Mind, where psychologists, neuroscientists, musicians and engineers study how we create and perceive music, dance and media arts. The piece captures the institute’s wide-ranging, interdisciplinary research.


Client

McMaster University

Industry

Education

Type

Branded

Platform

Web & Social Media

Audience

Community-at-large, funding agencies

About this project

The McMaster Institute for Music and the Mind (MIMM) is an interdisciplinary group of researchers including psychologists, neuroscientists, music theorists, musicians, dancers, media artists, mathematicians, kinesiologists, health scientists, and engineers.

At the institute, scientists, researchers, and musicians study questions about the physical structure, evolution, neural processing, performance, and perception of music, dance and media arts. Specific questions concern how the auditory and motor systems interact to produce music, how performers synchronize with each other, how people encode and recognize music, and how groups in society are defined by the music they play.

Double Barrel Studios produced an event recap video for McMaster to archive, share and promote the group of researchers’ efforts.

Thank you for your tremendous work on this project. The videos both turned out amazing. It was an enjoyable experience from beginning to end. A big thanks to you and all of your team for the outstanding work.

Susan Emigh
Director, Public Relations, McMaster Faculty of Health Sciences

Public Relations | LIVELab | Client: McMaster Music & the Mind Transcript

There was a ball. This is the first time I've ever experienced anything like this in my entire career of 10+ years. The complexity of the kinds of sounds they can achieve is enormous. Hello, everybody. Welcome to LIVELab. It's great to see you. Well, it's actually about eight years in the planning from when we initially had this idea to going through the building of the facility to now when we're actually ready to open.

We have amazing musicians. We're going to demo the virtual acoustics and all around have a fun time. The facility is absolutely unique in the world. First off for its sound quality, which is really quite excellent, as well as this active acoustic system that lets us create any acoustic environment that we want. We have a number of systems that let us record responses from both musicians and audience members.

Their heart rate, their respiration, brain waves, so that we can figure out what's going on inside of their head while a performance is going on. When they adjust the acoustics of the room with their computers, you can hear the effects that it has on the music itself, and it's an extremely powerful experience. We have a long history here of very, very innovative, groundbreaking research in sometimes unexpected areas.

And this is another classic example of that. The thing that blows me away is just the connection between things like music and performance and science and brain waves. Every time we talk to someone about the live lab, we hear, "Well, I could use it for that or this." It just seems to be never-ending possibilities. So I think this is just the beginning. Lots of possibilities in all sorts of different fields. So it's really exciting. It's really exciting.

Public Relations | LIVELab | Client: McMaster Music & the Mind
Public Relations | LIVELab | Client: McMaster Music & the Mind

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