This wasn’t just any campaign spot; it was a dynamic, slightly slapstick call to action aimed at enlightening Canadian voters about the crucial importance of proportional representation. Armed with a punchy, engaging script and wise-cracking narration, we ventured to demystify this electoral system and ignite a nationwide conversation on the pressing need for Canada to embrace this change.

Leveraging cutout animated imagery and historical photographs, we crafted this satirical 30-second spot that not only aired nationwide but also marked our involvement in the media buy, ensuring maximum reach and impact.

Through this creative storytelling approach, we transformed a complex political topic into an accessible, motivating, and unexpectedly fun message. We proved that learning about our democracy doesn’t have to be dry or daunting; it can be downright entertaining. Get ready to be inspired and informed, all in the span of half a minute!