Mental Health Awareness PSA

Many parents don’t realize their teen’s school offers mental health support. We worked with the Halton District School Board, progressive in its approach to student wellness, on a PSA that raises awareness among parents of the trained professionals and services waiting to help within the school system.


Client

Halton District School Board

Industry

Healthcare, Education

Type

Commercial

Platform

Web & Social Media

Audience

Parents, Teens, Educators

About this project

For parents, talking about mental health with their teens can be a seemingly uphill task. Oftentimes, kids suffer and keep their struggles hidden for far too long – and by the time they finally ask for help, it’s much harder to intervene.

Many parents aren’t aware that help exists within the school system, that trained professionals are waiting and willing to lend a hand if they’re given the opportunity.

The Halton District School Board is one of these school boards – progressive in their approach to student mental health. When they came to us with the important task of creating a video that would raise awareness amongst parents of the mental health services that they offer to students in the district – it was a challenge that we took very seriously.

“Mental health and well-being is everyone’s responsibility and requires a whole-school and community approach,” says David Euale, Director of Education for the Halton District School Board. “We know positive mental health and student achievement are closely connected. We hope this video helps to create awareness of mental health issues and an environment that supports our students to succeed.”

“This project was compelling to us because it was a chance to collaborate with drama students from the HDSB, all of whom were eager to participate, and to work with a school board that wanted to open up the conversation about mental health,” says Double Barrel’s Roslyn Mugford. “The stigma regarding mental health is something that our society as a whole needs to break down, and the HDSB is taking the necessary steps to do that in their schools.”

Marnie Denton, Manager of Communication for the HDSB, had this to say about working with us ~ “Double Barrel Studios found a creative way to present the topic of Mental Health awareness for us. They took all our information and distilled it down to the essential points that needed to be communicated. From our first meeting to the final edits it was a pleasure to work with their team.”

Double Barrel Studios found a creative way to present the topic of Mental Health awareness for us. They took all our information and distilled it down to the essential points that needed to be communicated. From our first meeting to the final edits it was a pleasure to work with their team.

Marnie Denton
Manager, Communications

Public Service Annnouncement | "The Struggle Behind the Smile" | Client: Halton District School Board Transcript

A smile can exude confidence, wellness and joy, but sometimes a smile can be a mask, and some problems shouldn't be hidden beneath a smile. At any given time in elementary and high schools across the country, as many as one in five students are experiencing mental health problems. And yet, over 80% of these students will not seek help, for fear of being stigmatized, choosing instead to suffer silently.

The Halton District School Board believes that the mental health and well-being of students is everyone's responsibility. Through education, awareness, and access to support systems within the school, students and staff can learn to identify mental health problems and take action. Action that can provide a pathway to wellness, that can save a life, and help our students smile a little easier. The Halton District School Board.

Public Service Annnouncement | "The Struggle Behind the Smile" | Client: Halton District School Board
Public Service Annnouncement | "The Struggle Behind the Smile" | Client: Halton District School Board

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