Emergency Preparedness Series

A dynamic animated video series for Halton Region, Ontario, aimed at educating over half a million individuals on emergency preparedness.


Client

City of Halton

Industry

Public Sector

Type

Animation, Explainer

Platform

Web & Social Media

Audience

Halton residents, General public

About this project

How do you get half a million people prepared for an emergency? You make a video! 

We produced this short animated video series for the wonderful folks at Halton Region in Ontario. Focused on emergency preparedness – these explainer videos had a simple goal – to educate the people of Halton on how to prepare and respond in an emergency situation. Think: fires, floods, extreme weather and power outages. 

Educating and informing people is one of absolute favourite challenges. The information we’re conveying is critical – but it has to stay light to keep everyone interested. 

Working with the Halton communications team, we crafted and revised our scripts to keep the language as clear and brief as possible. 

Next, we created custom, friendly illustrations that aligned with the Halton brand, and paired that with a quick pace, warm voiceover and upbeat music. 

The results speak for themselves!

Thanks to the Halton Region for bringing us in on this project! 

Emergency Preparedness Video Series | Community Hazards | Client: Regional Municipality of Halton Transcript

Emergencies can happen at any time, and planning ahead can help make sure you're prepared. Here's how you stay safe during emergencies caused by some of the potential hazards in Halton. Before a winter storm or cold warning, keep an eye on the weather and check if your emergency kit has everything you need if you lose access to power or running water.

You should also keep a kit in your car to assist you during an emergency on the road. If you need to go outside, cover exposed skin in multiple layers of warm clothing and let someone know where you're going. If you have pets or livestock, make sure they're safe and warm, and check in on family, friends and neighbours who may be at risk.

If you notice a dark funnel cloud nearby, go to the basement or take shelter in a small room away from windows. Avoid elevators and large open rooms, cars or mobile homes. If you're outdoors, lay as low as you can in a dry ditch and protect your head from debris. If your home floods during heavy rain, make sure the windows are closed and move your belongings to higher levels.

Flood water in and around your home can be dangerous. Keep children and pets away. If your basement is affected by flooding, call 3-1-1 to report the damage to Halton Region and call your insurance company as soon as possible. If you hear thunder, lightning may strike nearby. Take shelter in a nearby building, car or low area and stay away from metal objects that may conduct electricity.

If you're in a pool or on the water, return to dry land. And if you're indoors, keep away from windows and any electronics that are plugged in. If your power goes out, keep refrigerators and freezers closed to help your food stay cold and fresh. If you need to cook, go outside and use a barbecue, charcoal grill or camp stove.

In the winter or during severe weather, you can heat food indoors using a candle warmer or chafing dish. During a heat warning, drink plenty of cool liquids, especially water, and avoid strenuous outdoor activities. Seek shade and spend time in air-conditioned places such as shopping malls and community centres. Visit friends and neighbours who may be at risk and never leave people or pets unattended in a car.

Stay informed and stay safe. You can keep up to date about nearby hazards and emergencies by monitoring local media, listening for alerts to your smartphone or landline phone, and checking police, fire and government websites and Twitter feeds. Always follow instructions from first responders, and know the regional evacuation centre nearest to you in case you're told to leave your home.

If you live in a high-rise building, you can also stay informed by reading its fire safety plan. And if you have a disability, make sure you're on the list of residents that may need extra help in an emergency. We all have a role to play, so plan ahead and be prepared. For more information, plans, checklists, and resources, visit halton.ca.

Emergency Preparedness Video Series | The Three Steps | Client : Regional Municipality of Halton Transcript

It's everyone's responsibility to be ready for emergencies. You can follow three simple steps to be prepared. Step 1: Know the risks. Be aware of weather conditions and potential hazards close to home that could cause or contribute to an emergency in your area. Step 2: Make a plan. Know how you and your family would evacuate your home, communicate with each other, and stay safe during an emergency.

When making your plan, include a safe place to meet and ways to check in with each other if you're not together. Step 3: Purchase or put together your own emergency kit. This should contain food, water, clothing, and essential supplies that will keep your family and pets safe and healthy for up to 72 hours. You should also prepare a separate kit for your car with items that can help you stay safe during emergencies on the road.

Remember, during any emergency, it's important to stay informed. You can keep up to date by monitoring local media, checking for alert-ready notifications, and checking social media, halton.ca, and other government websites. When it comes to emergencies, we all have a role to play. Follow the three steps to stay safe and help protect your family, your home, and your community. Plan ahead and be prepared. For more information and resources, visit halton.ca. For more information and resources, visit halton.ca.

Emergency Preparedness Video Series | Community Hazards | Client: Regional Municipality of Halton

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