Broadcast Commercials

Hamilton is known for industry, but spend time here and you’ll find so much more. The City asked us to produce a series of broadcast spots celebrating the lesser-known lifestyle of #HamOnt, from rural charm and outdoor adventure to world-class restaurants, arts and culture.


Client

City of Hamilton

Industry

Public Sector

Type

Commercial

Platform

Web & Social Media, Broadcast

Audience

GTA Public

About this project

Hamilton is a city known for industry. But spend a little time within our borders and you’ll find there’s much more to this community than that.

So when the City of Hamilton approached us to produce a series of broadcast commercial spots highlighting the lesser known lifestyle benefits of living in #HamOnt.. we were thrilled. Thrilled at the opportunity to show you the city through our eyes. From rural charms and outdoor adventures to world class restaurants, arts and culture – these spots are our homage to the city we call home.

We filmed these spots over three days in a variety of Hamilton hotspots – from James Street to Cootes Paradise and everywhere in between. Featured are local farms, fashion designers, fitness enthusiasts, chefs and their fanbase of foodies. Chances are good you know someone in each frame.

Many thanks to the City of Hamilton, Tourism Hamilton and Hamilton Economic Development for bringing us aboard this project!

Special thanks to location providers (and amazing Hamilton restaurants!) Mezcal, Aberdeen Tavern, Nellie James Too and to intrepid foodie Chanry Thach!!

Arts & Culture spot shoutouts: Dave Brennan, Hamilton Arts Awards, Max @ True Hamiltonian, Angela DeMontigny of DeMontigny Boutique!

Working with Double Barrel Studios was a great experience. They were highly organized, professional in their approach, and extremely responsive. And it all shows in the final product with which we’re so pleased.

Michael Marini
Coordinator, Marketing

City Of Hamilton: Foodie Transcript

Nothing brings us together better than a great meal. It's the universal language, a consummate crowd-pleaser, and here, it's our way of life. From the humblest of everyday fare to culinary wizardry on par with the greats, dining together reconnects us with all our senses. So whether you eat to live or live to eat, come savor your way through our kitchens. The ingredients for your best life are here, waiting to feed your soul.

Commercial | Happening Here / City of Hamilton: Outdoor Adventurer Transcript

The great outdoors. We crave it. Travel miles to get to it. Here, it's our very own backyard. From Cootes Paradise to Bayfront Park to the rugged beauty of the Bruce Trail, our great outdoors is just steps away. A picture-perfect invitation to reconnect. So come run, hike, take a stroll through our oasis. The beginning of your best life is here, waiting for you to make trails of your own.

City of Hamilton: Arts & Culture Transcript

The arts are the heartbeat of every great city, and here, they're the fabric of our lives. From bustling museums, theaters, and galleries, to our streets, our shops, and our people, culture is the catalyst of our soul. Come, rediscover your passions and reveal your truest self. The beginnings of your best life are here, waiting for you to create a masterpiece of your own.

Commercial | Happening Here / Rural Charm | Client: City of Hamilton Transcript

For a place called the Steel City, we certainly have lots of country. Here, we don't choose between rural charms and the luxuries of a world-class city. They're both right at hand with plenty of room to spare. So take a moment, smell the lavender, and return to the simpler life without leaving town. The possibility for your best life is here, and it's wide open.

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