Product Commercial Series

KeepRite Refrigeration, a Brantford company manufacturing for 70 years, is a behemoth in its field. We worked with them to untangle a tricky communication challenge, producing this product commercial series that brings clarity and polish to their lineup.


Client

KeepRite Refrigeration

Industry

Corporate

Type

Commercial

Platform

Web & Social Media

Audience

KeepRite clients and Prospective clients

About this project

I’ve often joked that Hillman and I are like Mulder and Scully.

We get a phone call, show up at a location we’ve never been to and proceed to take furious notes in order to solve a communication problem. Many times it feels like a mystery to us at first, and often times communication objectives are just that for our clients, too. Sometimes we end up solving the mystery together.

That was most definitely the case with KeepRite Refrigeration. Located in Brantford, Ontario, this is a company that has been manufacturing and distributing products for 70 years. KeepRite is a behemoth in the refrigeration world.

They were in need of a series of videos that focussed on the products they sell – from motors to units to specialized technological innovations that save on energy costs.

Not having produced a ton of video in the past, they were a bit perplexed as to how to approach the process and the creative. Through a collaborative effort with their agency Wide Eyed Communications – and a combination of drone, slider and time-lapse videography – we created three individual pieces that leverage the manufacturing process to create unique imagery that goes beyond your traditional ‘product video’ style.

It was our first adventure in the world of manufacturing, and we’re so proud with how these turned out! Many thanks to KeepRite and Wide Eyed for bringing us along!

LIMITROL Product Video Transcript

In the harsh reality of today's climate, there are no perfect temperature zones. But inside, it's all about consistency, regardless of what Mother Nature throws your way. Enter Limitrol Plus, Keep Right Refrigeration's most advanced system ever. The Limitrol Plus is actually Keep Right taking a technology used in this industry for decades and applying it to systems no one had ever done before.

In fact, the greatest response we're getting from our customers and even competitors is, wow, why didn't we do that? This industry-recognized, award-winning floating head pressure control system uses responsive technology to provide unprecedented stability and efficiency. Limitrol Plus is built to perform in the extremes of the North American climate.

Floating head technology has existed for years, but Limitrol Plus takes it to the next level. The EC motor offers up the energy efficiency while the split condenser reduces the amount of refrigerant that needs to flood the condenser, so you get that savings in refrigeration. Limitrol Plus is groundbreaking because it takes a combination of technologies and offers it into a single package.

Unlike competitive systems, Limitrol Plus combines variable-speed EC motor technology, condenser portioning, and various systems modifications to provide the ultimate in performance and control. As a result, Limitrol Plus functions in much colder ambience, where previous systems have proven ineffective, ultimately saving energy, refrigerant, the environment, and your bottom line, up to 30% savings in some cities. So, anything that saves energy is a bonus.

Anything that saves refrigerant is an environmental bonus. Anything with a payback to our customers is a no-brainer, and the Limitrol Plus brings all of that to the table and more. After more than 70 years in the business, Keep Right Refrigeration continues to develop advanced technologies to meet the needs of today's refrigeration professional.

Limitrol Plus, winner of the AHR Expo 2015 Innovation Award. Come see the savings for yourself. Check out our Energy Savings Calculator today. Available online at k-rp.com/limitrol www.limaterol.com/limitrol

LINK / LINK PLUS: Product Video Transcript

When it comes to your commercial refrigeration solution, less can sometimes mean more. Less energy, less floor space, and ease of serviceability means greater flexibility for your business. Enter the LINK and LINK PLUS, our most adaptable systems ever. The LINK, LINK PLUS is a keep-right version of what we call distributed systems.

Conventional designs see various systems scattered throughout the facility. LINK and LINK PLUS is an indoor and outdoor unit that utilizes multiple compressors, parallel pipes, optimizing energy efficiency, and also more significantly reducing refrigerant volume. The LINK and its outdoor version, the LINK PLUS, are a natural progression in commercial refrigeration technology.

Broadening our line of smart-cube systems, the LINK, LINK PLUS delivers a comprehensive, single-unit solution. Historically, there have been large systems placed in central location in the back of the store on these LINK and LINK PLUS. Systems save about 75% of the copper cost from a typical job, and about the same 75% in refrigerant cost.

And as importantly as anything, it brings energy savings. Each LINK and LINK PLUS system is custom designed from the ground up to meet the specific application and need required by the customer. LINK and LINK PLUS combines components to minimize the unit's footprint, which means maximizing merchandising space for your business.

So the market is changing and our customers are demanding more of a product like this. LINK and LINK PLUS can simplify store layouts and design and also optimize energy efficiency. Our end users pay 50 to 55% of their utility bills to running the refrigeration equipment. And that can be $20,000, $30,000 a month. If I can help them save 15, 20% of that, that's very significant.

The payback's quick. It's a good design, good for the energy, good for the environment, good for their pocketbook because they save money. Innovation through experience continues to make Keep Right Refrigeration the right choice for the refrigeration professional. Our new LINK, LINK PLUS products demonstrate our commitment to a comprehensive single supplier solution. For more information, visit our website at k-rp.com.

EC Shafted Motor: Product Video Transcript

For over 70 years, Keep Right Refrigeration has combined time-tested techniques with innovative technologies emerging as a leader in commercial refrigeration. One thing we've learned is that the biggest innovations don't always come from blazing a new trail. Sometimes it's experience that allows you to take existing technology just one step further.

Introducing the EC Shafted Motor, an evolution in efficiency and serviceability. E.C. motors really are to motor technology what LED lights are to light technology. They've been in use for a long, long time. They've not been available in larger horsepower shafted motors. Now what we're offering is the E.C. motor technology, but in a more simple, compact, more cost-effective package.

The E.C. shafted motor delivers the best of both worlds. Industry leading energy efficiency in a lightweight, modular design that allows for unprecedented serviceability and retrofit opportunities. The new shafted E.C. motors are light, easy for a mechanic to get up through a cubby hole or to lift up onto a roof as opposed to having to have a crane.

Instead of having to replace the full assembly as the technology is available today, it allows only the motor to be replaced, leaving intact the fan guard, the fan blade, the motor mount, etc. And reducing the replacement costs and increasing return on investment. For the first time, the key benefits of E.C. motor technology, efficiency, reliability and soft starts are available in a lightweight, convenient package for high horsepower applications. And because it's offered by Keep Right Refrigeration, you can rest well knowing you're backed by 70 years of industry experience.

When most people in our industry were working with other technologies, we were devoting ourselves to using E.C. motors. Now everywhere that Keep Right has a motor, needs a motor across the whole range of the products we manufacture now have a simple to use, easy E.C. motor option that is becoming the standard for the industry. The E.C. shafted motor.

Another reason Keep Right Refrigeration continues to be the right choice for the refrigeration professional. For more information on this and other innovative products, visit our website at k-rp.com.

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