Long term creative relationships with a client bring out some of the best work. Through years of working together on communication initiatives, you develop a sort of short-hand that allows more daring ideas to break through.
That was certainly the case with this series of engineering recruitment videos we developed for McMaster Engineering. By delving deeply into the research of some of McMaster’s top academics, we were able to pull out and visualize the engineering principles behind everyday objects, which made for some very cool (and in some cases stunt-filled!) commercials.
Many thanks to our amazing clients at McMaster for allowing us to have so much fun with their subject matter!