Small Business Story

When Sim Kalsi set out to refresh the brand of his Hamilton auto shop, RSK Automotive & Collision, it turned out he had quite a story to tell. We produced this small business documentary, capturing a trusted, family-rooted brand and its ‘Built By Hamilton’ spirit.


Client

RSK Automotive & Collision

Industry

Corporate

Type

Documentary, Commercial

Platform

Web & Social Media

Audience

Hamilton residents, Local customers

About this project

Clients come to us for all sorts of different reasons when they’re considering adding video to their online presence. In the case of Sim Kalsi, owner of RSK Automotive & Collision it was a brand rethink and refresh that set the wheels in motion. And as it turns out – he had quite the story to tell.

RSK has called Hamilton home for 6 years. Their new tagline “Built By Hamilton” speaks volumes of their dedication to the people of #HamOnt. With a long family history in local automotive repair, Sim has built a reliable and trusted brand featuring a team of skilled technicians with a passion for the steel city.

With a strong narrative lead by the team at RSK paired with glowing customer testimonials from some seriously happy folks in the neighbourhood, Double Barrel Studios put together one of our signature business profile documentaries, highlighting their many unique offerings. RSK truly stands out as a friendly neighbourhood auto body shop providing fair and accurate estimates and excellent customer service.

Thanks for letting us expand your story Sim!

What an incredible crew of talented individuals! I came to Double Barrel in search of a way to help grow our business and to tell the story behind our brand. Working alongside Roz & the team we were able to create content that helped expand our reach. Our video content comes across as both informative & incredibly personal— it’s exactly what we were looking for! I can’t thank the team at Double Barrel enough for going the extra mile to make sure we had right message behind our content. Our business is still growing & we have even more to share with our clients – I couldn’t think of a better team to work with. Thanks again guys!

Simran Kalsi
Owner

RSK Automotive Transcript

My name is Sim Kalsi, and I'm the owner at RSK Automotive Inclusion. I've been operating the last seven years. I started working on cars when I was about 11 years old. My dad was the one that actually taught me almost everything that I know. It's always just been something that inspired me to keep moving. It's just a passion that I could never let go of.

We're a one-stop shop. You can come to us from everything from general maintenance, and your general maintenance includes brakes, tires, suspensions, diagnostic specs. We're also a full-service custom auto body and paint shop. We're a fully staffed facility with six different dedicated technicians. It doesn't matter if you want to come in from a point A to a point B inspection.

Our technicians can handle it all. I work at RSK Auto as an automotive technician. It makes me feel good when I deal with a customer. If they have a difficulty with their car, when their problem is solved, and they're happy, that means a lot to me. I'm a certified automotive technician. I do work from oil chain brakes to diagnosing any electrical problem.

Hamilton is my home, right? So I like to be working with my community and like to be helping them out. I've had very bad experiences before at mechanics, and there's an honesty here that you don't find anywhere else. Mechanics bring you in and shake your hand and show you what's wrong with the vehicle as opposed to just giving you a list of things that could be wrong.

My experience at RSK has been awesome. The staff is super friendly. They're very knowledgeable. They accommodate my hectic schedule. So as long as they have that, I'll keep coming back. I'm a community shop. I want people to understand that Hamilton is a place where I chose to grow my business and master my craft. The crew that we built here, the culture that we've established, is not something you can take away from the city. It's a part of Hamilton now. Our brand is a brand built by Hamilton.

RSK Automotive
RSK Automotive

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