Startup Vignette

One of three vignettes in our iDeaWORKS campaign for Mohawk College, spotlighting a business that tapped the incubator’s expertise. iDeaWORKS pairs Mohawk staff, students and faculty with industry partners to research, design and commercialize new products and technologies.


Client

Mohawk College

Industry

Healthcare, Education

Type

Documentary

Platform

Web & Social Media

Audience

Startups, Industry partners, Researchers

About this project

iDeaWORKS is a Mohawk College incubation space for the tech, medical and advanced manufacturing sectors. To promote the iDeaWORKS program, Double Barrel was commissioned to produce four videos; one program overview video and three vignettes that focussed on businesses who have used the services iDeaWORKS provides.

iDeaWORKS is a research and innovation centre, where Mohawk staff, students and faculty collaborate with industry partners to research, design, develop, test, and commercialize new products and technologies. Projects span a range of sectors, but specialize in three areas: eHealth and mHealth, Energy Technologies, and Advanced Materials.

To tell the story of this wide ranging organization we interviewed faculty leaders, students and mentor businesses, combining a documentary style approach with a broadcast journalism sensibility.
By incorporating vignette style stories of companies and students who are utilizing the iDeaWORKS program, we were able to reach out to multiple potential audiences – government funders, businesses and students alike. The end result was four fantastic pieces that successfully highlighted the great work iDeaWORKS is doing in a fast-paced, entertaining way.

We were thrilled to be a part of this project – thanks to Mohawk College for bringing us on board!

We were very pleased with the video produced by Double Barrel.  It has been an excellent tool for us and for our industrial partner to showcase our collaboration, and to demonstrate how we can use leading edge technology to add real value to the Canadian manufacturing sector.  Double Barrel made the process efficient, and their creativity gave us a terrific outcome.

Jeffrey McIsaac
General Manager, AMIC

Documentary Vignette | SmartMed | Client: Mohawk College Transcript

Video production, documentary, audio and audio. Hi, I'm Jared Goudreau and I'm a recent graduate at Mohawk College Software Development Program. And this is my brother, Leo. I'm Leo Goudreau. I'm a registered nurse, recent graduate of the Bachelor's of Science in Nursing Program at Mohawk McMaster. And here we're going to talk about an application that's been made to the University of Michigan. me and my brother are working on called SmartMed.

Mohawk was hosting an event called Apps for Health in 2011. We entered a prototype that won second place. Ideal Works approached us afterwards and said, "This is something we'd actually like to see happen." From there we started developing. The application is a medication reminder application that helps manage people's prescriptions.

So it'll give you an alert on when to take your medication, how to take it, and at the same time record the point of adherence. So you have a record of how well you're adhering to your medication prescription. When you first open the app, what you'll see is a menu to add medications. And it'll give you a form to fill out.

So you have the brand name, the generic name, the dosage. You schedule the medication. So how many times, how much is in your prescription. So it'll give you a reminder of when to refill it, if you need to refill it. It takes all that information so you have it locked in and able to remind you of how to take it every time.

Instead of remembering remembering to look, it'll tell you at the face value, it'll give you a reminder right away. There's a reason why people need medication reminders. It's because adherence at large in both Canada and the rest of the world is approximately 50%. By taking your medication as prescribed, you're reducing healthcare costs.

You're reducing your chance at actually having an adverse event and going to the hospital. And you're increasing your chance of properly recovering or properly recovering or managing what a realness you have. It's been an interesting journey and it's been an interesting experience. Mohawk gave us facilities and resources to help us start this program and business. We'll see you next time.

Documentary Vignette | SmartMed | Client: Mohawk College
Documentary Vignette | SmartMed | Client: Mohawk College

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