A commercially-styled overview piece about the challenges new moms face when it comes to breastfeeding. Meant to raise awareness about supports available through Hamilton Public Health. Starring Moms and families from all around Hamilton!
Breastfeeding Awareness Campaign
A commercially-styled awareness piece on the challenges new mothers face with breastfeeding, made to highlight the supports available through Hamilton Public Health. Starring real moms and families from across Hamilton.
Client
Hamilton Public Health Department
Industry
Healthcare
Type
Commercial
Platform
Web & Social Media, Theatrical & Streaming Services
Audience
Real Moms, Real Stories Transcript
Hi. Come on in. Hi. Hi. My first time breastfeeding. I think my first time I thought it would be easy. I can't really remember actually. Well I thought I would be super mom. And that would just be part of it. That I would breastfeed. And it would be easy because that's the way it's supposed to be. It was kind of like a first date in a lot of ways that you're not really sure what's going to happen.
Is it going to work? Is it not going to work? And am I doing it right? Is this the way it's supposed to happen? I think as a general misconception it was everyone can do it and that it's really easy. Like it's painless and perfect and it just happens and it's not. It's hard work. Sometimes it can be really overwhelming.
I remember feeling defeated. The nurse ended up having to help me put him on properly because I couldn't figure out how to hold him and myself at the same time. You're a mom. You want to think that you're doing everything right. And you want to think that you're doing everything correct. You're doing it on your own. All night.
All day. I remember it being very emotional and tiring. I most definitely found a sense of community within Hamilton Public Health through the breastfeeding clinics that I attended. They were my support network. I think that the first lactation consultant I saw is the reason I didn't give up. Support networks are for sure super important.
I relied on that to keep me going. Sometimes it's knowledge but sometimes it's simply support. Putting their arms around you, letting you cry when you feel like you cannot go on another day. They've seen it enough. They've seen the success stories and they want it for you as badly as you want it. Keep going. Keep trying.
If one way doesn't work, try another way. Tiny little goals. One day at a time if you need to. It's all part of the journey. And it can be a beautiful journey if you just stick with it. Even though you're going to struggle, it's totally worth it. You want it. So you'll do it. I feel good. And I think she likes it a lot too. Yeah.
About this project
Real Moms, Real Stories Transcript
Hi. Come on in. Hi. Hi. My first time breastfeeding. I think my first time I thought it would be easy. I can't really remember actually. Well I thought I would be super mom. And that would just be part of it. That I would breastfeed. And it would be easy because that's the way it's supposed to be. It was kind of like a first date in a lot of ways that you're not really sure what's going to happen.
Is it going to work? Is it not going to work? And am I doing it right? Is this the way it's supposed to happen? I think as a general misconception it was everyone can do it and that it's really easy. Like it's painless and perfect and it just happens and it's not. It's hard work. Sometimes it can be really overwhelming.
I remember feeling defeated. The nurse ended up having to help me put him on properly because I couldn't figure out how to hold him and myself at the same time. You're a mom. You want to think that you're doing everything right. And you want to think that you're doing everything correct. You're doing it on your own. All night.
All day. I remember it being very emotional and tiring. I most definitely found a sense of community within Hamilton Public Health through the breastfeeding clinics that I attended. They were my support network. I think that the first lactation consultant I saw is the reason I didn't give up. Support networks are for sure super important.
I relied on that to keep me going. Sometimes it's knowledge but sometimes it's simply support. Putting their arms around you, letting you cry when you feel like you cannot go on another day. They've seen it enough. They've seen the success stories and they want it for you as badly as you want it. Keep going. Keep trying.
If one way doesn't work, try another way. Tiny little goals. One day at a time if you need to. It's all part of the journey. And it can be a beautiful journey if you just stick with it. Even though you're going to struggle, it's totally worth it. You want it. So you'll do it. I feel good. And I think she likes it a lot too. Yeah.
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