Startup Vignette

Part of our iDeaWORKS vignette series for Mohawk College, this piece follows a company that used the incubator’s research and innovation services. iDeaWORKS helps industry partners design, develop, test and commercialize new products across eHealth, energy and advanced materials.


Client

Mohawk College

Industry

Healthcare, Education

Type

Documentary

Platform

Web & Social Media

Audience

Startups, Industry partners, Researchers

About this project

iDeaWORKS is a Mohawk College incubation space for the tech, medical and advanced manufacturing sectors. To promote the iDeaWORKS program, Double Barrel was commissioned to produce four videos; one program overview video and three vignettes that focussed on businesses who have used the services iDeaWORKS provides.

iDeaWORKS is a research and innovation centre, where Mohawk staff, students and faculty collaborate with industry partners to research, design, develop, test, and commercialize new products and technologies. Projects span a range of sectors, but specialize in three areas: eHealth and mHealth, Energy Technologies, and Advanced Materials.

To tell the story of this wide ranging organization we interviewed faculty leaders, students and mentor businesses, combining a documentary style approach with a broadcast journalism sensibility.
By incorporating vignette style stories of companies and students who are utilizing the iDeaWORKS program, we were able to reach out to multiple potential audiences – government funders, businesses and students alike. The end result was four fantastic pieces that successfully highlighted the great work iDeaWORKS is doing in a fast-paced, entertaining way.

We were thrilled to be a part of this project – thanks to Mohawk College for bringing us on board!

We were very pleased with the video produced by Double Barrel.  It has been an excellent tool for us and for our industrial partner to showcase our collaboration, and to demonstrate how we can use leading edge technology to add real value to the Canadian manufacturing sector.  Double Barrel made the process efficient, and their creativity gave us a terrific outcome.

Jeffrey McIsaac
General Manager, AMIC

Documentary Vignette | VitalHub | Client: Mohawk College Transcript

I'm Lucas Smithen, Director of Products and Professional Services. VitalHub started as a project from Mount Sinai Hospital in Toronto, and was then later spun out into its own individual entity. The problem we're trying to solve with VitalHub Chart and with all of our applications is to allow doctors to provide better health care in a more timely fashion to their patients.

Very few hospitals will use a single medical record system for all of their needs. So by being able to connect to multiple back-end systems, we're able to provide a single view of all of the relevant patient information in one easy-to-use mobile application. Every clinician works differently and needs different information.

An obstetrician needs very different patient information than a cardiologist or a surgeon. So we designed our interface to adapt to how the clinician works, so they can design it for their own workflow very easily. Working with Ideaworks was really a great synergy for us because we are a small company. We don't necessarily have all the skills available to us to be able to do everything we want to do.

And it worked out really well. We were able to meet with them on a number of occasions and they developed a really slick-looking app for us. I'm frequently on the front line of performing client installs and then working with their clinical work groups to garner feedback on how we can make our application better. We are really driven by the end user.

We can create the greatest application in the world, but if the clinicians aren't going to use it, there's no point in making it. I actually had a doctor tell me once that he was using our application in the ER and a patient had coded. And normally he would have to run to a desktop computer, log in, review the patient chart, and then run to the patient bedside.

In this case, he used our application, was able to review the patient information in the elevator on the way down to the patient bedside. He told me the patient probably would have died had he had to go to the desktop in the first place. When you think about it, our application and mobile devices in general have the ability to change the landscape of medical care for the better. And that's a really exciting prospect.

Documentary Vignette | VitalHub | Client: Mohawk College
Documentary Vignette | VitalHub | Client: Mohawk College

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