Stories
News, project launches and thoughts from our team.
Healthcare Video: Imagining Better for a Brighter World
“Every day, thousands of primary care providers head to the front lines of healthcare in Canada. They’re by our sides for moments big and small, and motivated by a singular vision. To help everyone lead happier, healthier lives.”
We are so proud to premiere this suite of healthcare videos supporting the public launch of the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.
Beginning with the story of the incubator itself and following up with five more, we drew a rich picture of the DBPCRC and its research goals. Through multiple layers of live-action footage, music, voiceover and animation we illustrated their mandate – to improve the lives of Canadians through better delivery and implementation of care. Each video was crafted in collaboration with the public relations team at the McMaster Department of Family Medicine,
Thanks to everyone at McMaster’s DFM for allowing us the opportunity to expand your story! We are honoured to capture the work of this inspiring group of people, pushing toward a brighter world for us all. For more of our McMaster University or healthcare video projects, check out our education or healthcare portfolio.
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PROJECT LAUNCH: Hamilton Family Health Team
There’s something so special about telling the story of an team that really goes out of its way to care for people. There’s a genuineness, a depth of character that the camera seems to magnify.. and it’s always a beautiful thing.
At Double Barrel, we’ve been lucky to create content for a variety of healthcare organizations. In all honesty, its one of our favourite industries to work with.
We met the Hamilton Family Health Team in the middle of May. They were in need of a mandate-driven video – one that would set the tone for a series of visioning exercises at this year’s AGM.
Under tight timelines we dove quickly into the project, filming at numerous locations around the city to showcase the breadth of the Health Team’s work. From mental health running groups for teenagers to cooking classes for diabetics, to film therapy classes for the general public. We documented as much as we could in the few days that we had, knowing that it would be impossible to show every facet of the impact the Hamilton Family Health Team has on our community.
Ultimately, this piece hit its mark, showcasing the diversity of approach and the warmth of the organization. It’s a video that everyone is wonderfully proud of – and from what we hear – went off smashingly at the AGM!
Thanks so much to the team at HFHT for allowing us to peek behind the curtain, it was our pleasure to shed some light on your fantastic organization.
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Double Barrel Delivers ‘Virtual’ Maternity Experience
Through technology available in the comfort of their own homes, expectant parents can explore the birthing hospital of their choice by means of a “virtual” video tour and a newly launched library of video vignettes now delivered online.
Created by Hamilton’s Double Barrel Studios for the Women’s and Infants’ Program at St. Joseph’s Healthcare, Having Your Baby at St. Joe’s encompasses all aspects of the birthing process, from the parking lot to breastfeeding and from labour and delivery to bathing the new baby. Viewers explore St. Joe’s birthing unit, special care nursery and the mother and baby units in the extended 10-minute virtual tour. Just launched online at www.stjoes.ca 14 new, individual video chapters provide special access to the personal experiences of actual St. Joseph’s Hospital patients and their families.
“This video series is unique because it features real patient stories and our team members in the Women’s and Infants’ Program,” said nurse manager Kim Ross. “That means expecting families will likely meet some of the people they watched in the video when they come in to have their baby, and we think that authenticity leads to a sense of connection and comfort for our patients. “
Months in the making, the comprehensive production features scripts created with contributions from pregnancy and birth expert, Ann Douglas, author of 30 books including the bestseller The Mother of All Pregnancy Books. This educational video collection provides healthcare information in an engaging, very personal manner.
“Tone was really the key. We all agreed that the videos needed to be friendly, warm, and reassuring and that, like St. Joe’s itself, they needed to reflect best practices in maternity care,” Douglas said.
The resulting effect not only serves to calm fears of the unknown, but also prepares expectant parents for the many aspects of the exciting journey they are about to undertake.
Double Barrel Studios owner-operators Roz Mugford and Lee Hillman were impressed with the hospitality and openness they experienced while working with staff and patients in the Women and Infants’ Program.
“We were thrilled that these new parents were so open and generous with their private, personal moments,” Mugford said.
“We’re truly excited about the range of projects rapidly emerging technologies allow Double Barrel to create. A virtual tour has the advantage of being available to the parents at their own convenience where and when they can best enjoy it, and is also accessible to friends and family members. It helps parents make one of the most significant choices of their lives: where to give birth to their baby.”
